EQ Media Solutions

3 Tips to Effective Marketing with Web and Print Advertising

By Eric Quander

We have seen a huge growth in online marketing, social media marketing (Facebook, Twitter, and mobile phone marketing), and the importance of effective website design; websites are doing more for us – even traditional printing service companies are using intelligent websites to deliver better products, faster and at much lower costs.

Websites that Work for You
A website should do a lot more than just show people your business. A tool with the ability to work for you 24/7, you should think about what you want your website to do for your business. Would you like to have the ability to process payments? Screen clients, or gather information on your potential customers? A good website does more than just market to potential business; it can be a conduit to stay connected to customers as well as help your bussiness run more systematically. When designing your website, think of it as an application or piece of software, that should be easy to navigate and use by anyone interested in doing business with you. Many companies have greatly reduced the amount spent on traditional marketing methods, and instead have shifted their focus to the cost effectiveness of developing a complete web presence.

Online Print Companies
There will always be a place for printing companies; however, the painful days of manually setting up your logo and brand image are long gone. As mentioned above, many print companies have a complete web presence, which means a huge reduction in service costs and an increase in the speed in which they can connect with clients like you. The best print company sites allow you to arrange all of your needs in one order. By simply logging-on, a customer has the ability to customize their design, choose the best tool that will motivate their demographic to take action (brochure, calendar, postcard, t-shirt), order and pay. Your details and your design are stored in the online application, so you don't have to re-type anything upon any return visit. If you can use a simple word processing application, you can arrange all your printing needs in a matter of minutes with these systemised and easy-to-use websites.

Content Production
Creating written copy, photographs and videos that highlight your business, product or service is one of the best ways to get free advertising online. You can post material on your social media networks and submit to popular sites that appeal to your trageted demographic. You may even try developing an interesting blog or newsletter of your own. The materials you create can be used in other media, such as local news stations, newspapers and magazines, which are always looking for good content. If you know your area, and you know what your market needs to know, share you knowledge and share your authority in your field with good content.

There is a lot that Internet-based communications has done to enhance traditional marketing tools. The internet provides any business owner with the opportunity to attract prospects with the content you can provide. Create content that best represents your business, product or service, and let the web do more work for you.

If you would like to use the internet to attract more prospects and increase your bottom line, but are not quite sure how to start, call EQ Media Solutions at 1-888-239-0913 for a FREE CONSULTATION.