10 Best Practices for Website Optimization

If you are like most online marketing professionals today, you are doing everything you can to increase conversion rates and maximize the ROI of your website. Marketers have been successfully using testing and targeting to optimize their websites to convert more visitors and learn more about their customers. Now there's a whitepaper that can help you make the most of your site optimization program. Whether you're just getting started or are a testing veteran, the "Successful Web Site Testing Practices" whitepaper from SiteSpect has something for everyone. In this 32-page whitepaper, we'll explore ten best practices for making the most of your testing and targeting efforts. For example: Form a Great Testing Team -- Great website testing depends on a great team. This whitepaper will detail the "who" of testing, and why they should be included in the process. Think About Your Web Analytics -- Do you know how to use your web analytics to form your test hypotheses? Mine for Deeper Opportunities -- There's so much more you can do with multivariate testing and site optimization if only you knew where to turn. Learn how to make the most of your online optimization program and download the whitepaper now.